What Business do you want to be in?
A 5 day workshop, run over a period of approximately 8 weeks.
Day 1 would cover:
Idea creation
Market Analysis of your idea (tools such as SWOT, Porter’s 7 forces)
Testing your idea
Revenue and profit projection
Participants would complete homework based
on the above and return with it for days 2, 3 and 4
Days 2, 3 and 4
Feedback and review of ‘homework’
Developing the idea further
Constructing a business strategy and plan
Identifying sources of support required, including investment and infrastructure
required (e.g. technology)
Identifying channels to market
Building a detailed execution plan
Organising your business: identifying the right structure, roles and
responsibilities, process and measures of success
Participants would then complete the above and return within 2 weeks
to complete day 5
Day 5
Share experiences and learnings.
Finalising the business and execution plan.
Getting ready to go.
Starting your Business – legal, financial and
governance
A 2 day programme to cover all legal, financial and governance
requirements in getting a business off the ground.
The legal framework in which you will need to operate.
The governance framework that applies to different types and sizes of
business (e.g. where external approvals may be required, use of advisors,
boards etc).
Financial basics: running basic accounts, profit and loss, expenses,
tax rules, expense systems, running a payroll.
Sales and Marketing Basics
A 4 day programme to help entrepreneurs develop
a comprehensive marketing and sales plan for their business.
Marketing Basics: what do we mean by marketing?
Developing a Brand and Brand Integrity.
The use of advertising – what, how and when.
Channels to market.
Sales: developing a sales plan.
Gathering consumer insights and staying close to your consumers.
Introduction to a range of solid, practical sales and marketing tools.
Communication skills development.
Leadership and Managing People
A 2 day programme to cover the basics required in
hiring, developing and retaining the right people for your business,
together with an introduction
to management practices and employment law.
Recruiting the right people:
identifying the skills that you need, writing job specifications.
The recruitment process, including interviewing and taking references.
How to get the most out of your people: induction, communication, leadership,
managing performance and developing their talents
Introduction to employment law.
Creativity and problem solving
A 2 day programme focused
on keeping your business fresh, finding new ideas and ways of generating
growth and techniques for understanding
the root causes of problems in your business and solving them.
Problem solving:
root cause analysis
Creative tools for solving problems
Measuring to test the freshness and continuing competitiveness of your
product
Agility within your business: creativity, how to generate and test new
ideas, use of tools and case studies.
Preparing for Family Business Succession
This workshop explores the key
factors underpinning the failure of family firms with a specific focus
on communication.
The workshop uses are variety of methods such as case studies and discussions
participants will have the opportunity
to identify factors creating tensions in their family firms. In addition
participants will have the opportunity to learn
how to use tools to help them manage tensions in family firms. • Introduction - the art of communication
• Case study
• Issues affecting family firms
• Identifying key decision makers in family firms
•What makes a family
firm? - Illustrations of successful and failed family firms
•The Art of
Good Conversations - a resource to manage communication in family firms
• Next
steps forward
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